"Customers aside, employees are one of the largest stakeholder groups for businesses. It’s important to understand how their priorities are shifting so you can be ready to have the right conversations with them. Our annual Workforce Hopes and Fears Survey tells us that pay is a top factor in their decision to switch employers, but job fulfilment is a close second. With ESG emerging as a prominent issue that unites both employers and employees, leaders who can integrate what matters to their employees with the organisation's purpose have a better chance of winning the talent war."