Malaysia
PwC Insights
Business in bite-sized chunks
December 2021
"Since our last Global Consumer Insights Pulse Survey in June 2021, we have seen a strong vaccine roll-out programme and easing restrictions in Malaysia. This is reflected in a surge of optimism among local consumers (compared with other territories). This is likely to support increased overall spending to meet lifestyle desires but economic realities will also drive price-conscious behaviours, resulting in benefits accruing unevenly across categories. Retail and Consumer businesses face a challenging path to navigate in 2022 with the intersection of optimistic consumer sentiment, thoughtful purchase behaviours, evolving channel and category dynamics and a desire for authenticity. This all prompts a reimagination of how best to maintain brand relevance and retail agility."
Highlight
61% of respondents from PwC’s Global Consumer Insights Pulse Survey are optimistic about the future. Take a look at the 6 areas Malaysians say are important to them and track their behaviour in recent months, using the dropdown button on the page. Read more
Feature
Leaders today are faced with some of the greatest challenges in generations, including accelerating digital transformation of the workplace, the demand to address inequity and climate change, and the ‘big quit’. Our Future of Work and Skills Survey identified 6 ‘no-regrets’ moves for their workforce strategy, but only 20-30% agreed strongly that they are taking action today. Read more
Islamic finance
The Waqf Investment Fund Framework announced in Budget 2022 has been introduced to alleviate poverty and promote equality and social inclusion among vulnerable communities in Malaysia. How will the fund work to create impact? Read more
Technology
In recent years, the e-money industry has seen growing interest from investors as well as increasing consolidation. With over 40 issuers in Malaysia, players with a larger customer and merchant base, capital, and strong product offerings, will triumph. Read more
Healthcare
The COVID-19 pandemic has revealed untapped opportunities to harness technology and enhance the delivery of healthcare in a digital economy. Read more
People and organisation
A strategy that describes a “big picture” vision without defining what it requires of the organisation’s culture is destined to fail. Likewise, evolving a culture helps only if you’re clear how this serves the needs of your customers in a way that others can’t or won’t. Read more
During these uncertain times, we are committed to continue serving our clients and staying agile in how we respond to their needs.Please visit bit.ly/pwcmy-notice for more information about COVID-19 safeguards at PwC Malaysia, or write to us at pwcmsia.info@my.pwc.com if you have any questions or concerns.
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